My wife and I build websites. More accurately, I setup the back end stuff and my wife does all the truly creative (and difficult) layout and design work, at least for our paying jobs. Recently, we got the chance to do a project for a great client that’s worth mentioning. I have to brag on my wife, because these turned out so nice.
Rocky Lindsey is a small town vet who owns two clinics in southern Arkansas. Take James Harriet and move him to Mayberry (are you old enough to remember either one of those references?) and that’s what you get with Dr. Rocky and his staff. It was fun going down there and if I lived in the area I would certainly bring my pets to his clinic. That’s saying a lot, trust me.
From a content standpoint, I’m particularity proud that we used Rocky’s Facebook posts to keep the tips section fresh. He had already built a small following online and we were able to capitalize on that by having him post on Facebook notes (rather than the wall) and we linked the RSS feed right in. So take a moment and see what you think.
My wife made each site reflective of the clinic and the feel of each place. Again, I think she did a great job!
Warrenvet.net – The original, older clinic in the smaller town.
Monticellovet.net – The newer, larger clinic in a slightly larger town.
The phrase “phoning it in” generally has a negative connotation, but in broadcast journalism it has a different meaning altogether. Phoning it in means you care so much about your story that you want it on the air in whatever form… as soon as possible. I probably don’t have to tell you that today’s technology makes it possible to phone in a story in some pretty amazing ways.